Coming together to run for two good causes, participants in the 2010 Singapore J.P. Morgan Corporate Challenge will be helping the Asian Civilisations Museum and MILK: Mainly I Love Kids. Registration has opened for the 2010 race, set for 6 May.

Two beneficiaries named for Singapore's
J.P. Morgan Corporate Challenge on 6 May

Singapore, 7 April, 2010 — The seventh annual J.P. Morgan Corporate Challenge® in Singapore will benefit two local non-profit groups — the Asian Civilisations Museum and MILK: Mainly I Love Kids.

The selection of the beneficiaries was announced at an informational reception for Company Captains held 6 April at the Asian Civilisations Museum.

As part of its commitment to local non-profits in each of the 12 host cities of the world's largest corporate running series, J.P. Morgan will make a donation from each entry into the 5.6-kilometre team road race that will be held on Thursday 6 May with a 6:00pm race start at the Esplanade Bridge.

The race has sold out the past four years and online registration is now open.

Asian Civilisations Museum (www.acm.org.sg) has been a beneficiary of the Corporate Challenge since the event's inception in Singapore in 2004. The museum was opened in 1997 with a mission to explore and present the cultures and civilisations of Asia, so as to promote awareness and appreciation of the ancestral cultures of Singaporeans and their links to Southeast Asia and the world.

The donation to ACM will once again directly benefit the Museum's interactive ExplorAsian Zones. The main objective of these interactive displays is “hands on” learning or first hand experience. Tactile, audio and kinesthetic modes of learning are incorporated into the displays, with multi-media touch screens, hands-on puzzles, wooden and clay models, costumes at “dress-up stations” and masks. Children are encouraged to touch, play and explore sounds, smells and movements.

MILK: Mainly I Love Kids (www.milk.org.sg) was registered in 2004 and is a charity organisation that was set up to reach out and help disadvantaged children and youth who “fall through the cracks” of Singapore 's social safety net. Specifically, the J.P. Morgan donation will help MILK operate and promote its LIFE (Learning is Fun & Exciting) Programme.

A basic literacy programme targeted at children from disadvantaged backgrounds who are facing multiple challenges, LIFE helps youth attain their age appropriate literacy level so they can more be more successful in furthering their educations. The programme strengthens their English, which is the working language. This enables them to develop literacy skills in other areas, and rebuild their confidence and enthusiasm for learning and attending school regularly. LIFE also builds into its curriculum, opportunities to inculcate moral values. In 2008-2009, 184 children were helped through the programme.