LONDON, April 26, 2019 – The 33rd running of the J.P. Morgan Corporate Challenge in London will benefit Alzheimer’s Society, the United Kingdom’s leading dementia charity.

Scheduled for Wednesday, July 3 and Thursday, July 4 at Battersea Park, the Corporate Challenge is anticipating more than 30,000 total participants from over 800 businesses. This large crowd can help make a difference for hundreds of people affected by dementia.

Joseph Swan, Regional Corporate Partners Executive, Alzheimer’s Society, said “By 2021, one million people will be living with dementia and currently there is no cure. But dementia won’t win. Alzheimer’s Society is here for anyone affected by dementia, whatever they are going through.”

J.P. Morgan will donate in celebration of the Corporate Challenge participants to Alzheimer’s Society, and Swan says the funds will go to important, immediate use.

“Money raised through the J.P. Morgan Corporate Challenge will go towards funding our Dementia Advisers,” Swan said. “We reach 105,000 people a year through our local services. Funding from the Corporate Challenge could help 595 people access a Dementia Adviser over a year.

“Dementia Advisers help people to come to terms with a diagnosis and navigate the care and support that is available to them,” Swan continued. “They provide practical and emotional support to people affected by dementia. They offer tailored information so they can consider their future options, link people up with local professionals and services, and help them to access them.”

Online registration information is available for the J.P. Morgan Corporate Challenge and support is available to team captains at or 0845-680-1475.  There is also a variety of hospitality options available within the Battersea Park race site. 

Swan noted that there are several other ways J.P. Morgan Corporate Challenge participants can assist Alzheimer’s Society.

“We would be thrilled for the Corporate Challenge crowd to be aware that there are many other ways they can support us,” Swan said. “These range from fundraising at work to inviting us to deliver a dementia friends session in their offices, increasing their colleagues understanding of dementia. Corporate Challenge entrants can read more about they get involved with Alzheimer’s Society at”