New charity fundraising initiative
Lara Bramilow, winner of the first of two London J.P. Morgan Corporate Challenges in 2008, shares smiles with British Olympians Steve Backley (left) and Colin Jackson. As part of a new fundraising initiative, the corporation donating the most money to SportsAid will win a team training session with an elite British Olympian.
announced for July 8-9 London races
Access Charities Trust J.P. Morgan Corporate Challenge page
LONDON, March 18, 2009 — For the first time, companies will be able to donate funds to the charity of their choice in the London J.P. Morgan Corporate Challenge®.
Organizers of the 5.6-kilometer team races, scheduled July 8-9 in Battersea Park, have announced a new fundraising initiative designed to benefit companies, the community, and charities. The initiative is a first in the 23-year history of the event in Battersea Park and it provides special incentives to donate to SportsAid, the charity that helps develop the next generations of British Olympic athletes.
Here is how the programme works: Through Charities Trust, individuals or teams can set up a fundraising page with the ability to select up to six charities, dividing the fundraising percentages however they choose. Companies start by accessing the Charities Trust J.P. Morgan Corporate Challenge page, where additional details are available.
While companies and participants can donate to any of 16,000 organizations in the Charities Trust database, the J.P. Morgan Corporate Challenge has provided special incentives to donate to SportsAid. By choosing SportsAid, Corporate Challenge participants will play a role in the development of the British Team for the 2012 Olympic Games as all funds will be directed to SportsAid’s Talented Athlete Scholarship Scheme programme.
Anyone donating a minimum of £50 to the SportsAid fundraising initiative will be entered into a draw with the opportunity of winning:
- A weekend getaway for two in New York City with business class airfare provided by American Airlines;
- A signed and framed 2008/09 Chelsea jersey and hydration pack, provided by Gatorade, the official sports dink of Chelsea FC and the J.P. Morgan Corporate Challenge;
- A pair of Asics advance training shoes for the first 25 individuals who donate £150;
- An Asics running pack (jacket, singlet, shorts, tights) for the first five individuals who donate £100.
In addition, the corporate team that donates the most money to SportsAid will win a team training session with an elite British Olympian, courtesy of SportsAid.
This fundraising initiative adds an important complement to the Corporate Challenge’s mission of providing healthy competition and inter-company camaraderie in the corporate workplace.
To make a tangible difference with your participation in this year’s London J.P. Morgan Corporate Challenge, begin your fundraising now.