Barnardo's donation underscores
Corporate Challenge's philanthropic side
LONDON, April 11, 2012 — The 26th running of the J.P. Morgan Corporate Challenge in London will once again benefit Barnardo's, which works with some of the most disadvantaged children and young people across the United Kingdom.
The Corporate Challenge and Barnardo's began its partnership in 2011 with the Take a Step for Barnardo's fundraising campaign. That program will continue in 2012 and the JPMorgan Chase Foundation will make a donation on behalf of all Corporate Challenge participants to Barnardo's, with the funds specifically ear-marked for Barnardo’s vital work in London and the South East.
Recently, Barnardo's published in its external newsletter a Q&A with the J.P. Morgan Corporate Challenge organisers. We're re-publishing the Q&A here to give all London participating companies a glimpse into why J.P. Morgan owns and operates the Corporate Challenge and full insight into the charitable component.
The Corporate Challenge is scheduled for 11-12 July with a 6:45 p.m. race start each evening. Registration is open and a capacity crowd of 12,000 runners and walkers are expected each night for the 5.6-km competition and post-race party.
Why did the J.P. Morgan Corporate Challenge start?
Encouraged by their successful sponsorship of the New York City Marathon, bank officials wanted to create an event solely for corporate runners, at a distance for which a busy executive would have time to train. Senior management also wanted an event that brings back the “college spirit,” but among corporations and businesses.
How does the Corporate Challenge bring staff in individual companies together?
The Corporate Challenge embodies teamwork. There is no individual entry for the event, so companies must make a collective decision as a workforce to participate. Once entered, often team employees train together. Then they compete side-by-side on the 5.6km race course and can celebrate post-race in their own hospitality marquee. It is the complete experience that illustrates a healthy work/life balance, company pride and commitment to the community.
Battersea Park has provided a beautiful setting for London's Corporate Challenge races for years.
What logistical challenges are there in organising a road race that is part of a global series of races?
Every city in the Corporate Challenge Series has its own identity. Some races are held on city streets. Some in beautiful parks, like London. The common characteristic all share is that the participants are a reflection of the business community. The Corporate Challenge Series is blessed in that it has ambassadors all over the world. This helped the Series tremendously when it launched in Shanghai, China in October 2011. The firm hosted nearly 4,000 runners in its inaugural year thanks to outstanding word-of-mouth PR.
How much money has the event raised for charity globally since it started?
The JPMorgan Chase Foundation provides a donation at each Corporate Challenge to a worthy not-for-profit organisation that services the local community. Total donations each year exceed more than $600,000 (US dollars).
Why is it important for companies like J.P. Morgan to raise money for charity?
Our firm-wide philanthropic efforts have two main objectives: 1) To develop programmes in partnership with charities that deliver measurable impact and invoke systemic, sustainable change in the communities that we work in; 2) To provide opportunities for employee engagement in a meaningful way that increases impact, advances inclusive culture and gives back to those communities in which we live and work.
In 2011, the UK event in Battersea Park raised money for Barnardo's. Why did you choose to support Barnardo's through the event?
Firstly, Barnardo’s have been working to improve the lives of vulnerable young people in the U.K. for over 145 years: their track record is exemplary. Secondly, Barnardo's resonated with our employees, who were impressed with their achievements and the fact that 95p in every £ raised goes directly to work in the field. Ultimately, J.P. Morgan’s U.K. Philanthropy Committee felt that Barnardo’s would be a wise choice as the charity recipient for the Corporate Challenge donation because of their reputation, the importance of their work and its willingness to partner with us.
A sold-out crowd of 26,000 participants took part in the 2011 Battersea Park race. Including the donation from the JPMorgan Chase Foundation, contributions from J.P. Morgan employees and other participants, we raised £100,000 for Barnardo's. It proved to be a great partnership in 2011 and one we are thrilled to continue in 2012.