Hammer Packaging entrants in the 2007 JPMorgan Chase Corporate Challenge at Rochester gather for a group photo. This year, the Rochester printing company can relate to the Series' "Teaming Up for a Greener Tomorrow" campaign as it prepares for the May 29 race at nearby Rochester Institute of Technology.
Series' 'Greener Tomorrow' campaign
strikes chord with Rochester company
Rochester Registration Page
ROCHESTER, April 9, 2008 — When you produce 22 billion labels a year for some of the most recognizable brands in America, even a slight change in policy can have a significant impact on the environment. Rochester 's Hammer Packaging, a fourth-generation family-owned printing business begun in 1912, has seen the results of committing to a renewable, eco-friendly effort.
Today, the company, located adjacent to the scenic Rochester Institute of Technology campus that will host the 18th annual Rochester JPMorgan Chase Corporate Challenge on May 29, recycles 84% of the materials/supplies it uses and the waste produced in its large-scale printing operation. So, it knows first-hand the positive impact a campaign such as the Corporate Challenge's Teaming Up For a Greener Tomorrow can have.
“We've participated in the Corporate Challenge for years and would have entered anyway,” said Hammer Packaging Company Captain Charlene McNeil. “But this is a great way to team up to try to make a difference for our environment.”
Like Hammer Packaging and a growing number of other companies, the Corporate Challenge is committed to executing best practices to reduce the event's impact on the environment. For example, registration for the event, which last year attracted a record 10,397 participants from 411 Rochester-area companies, will be exclusively online, t-shirts will be printed using soy ink, and most of the materials used by race organizers on-site will be recyclable. Shuttle transportation to RIT from various locations throughout Rochester will also be offered.
The environmental focus of the world's leading corporate running series, which attracts more than 225,000 participants from six countries on five continents, also is likely to have another indirect benefit. It is helping reinforce a message among the world's leading companies that making changes – even small ones – can have big benefits for the environment.
Hammer Packaging's McNeil agrees that it all makes a difference.
“There are a lot of things we do in life and in business, and how we do them can make a big difference to the environment,” she said.
“We've had teams for several years,” she said, adding that last year's 30 entries we're the most ever from the company. “The event benefits a great cause (the Environmental Science program at the Rochester Institute of Technology and the Association for the Blind and Visually Impaired-Goodwill Industries have been selected as this year's race beneficiaries) and it's a way for us to get out and support the spirit of the event and the community.”
This year, with the Corporate Challenge championing a greening effort close to the heart of Hammer Packaging, that's truer than ever.